Life in Mars Essay

For centuries people have speculated about the possibility of life on Mars owing to the planet’s proximity and similarity to Earth. Serious searches for evidence of life began in the 19th century, and continue via telescopic investigations and landed missions. While early work focused on phenomenology and bordered on fantasy, modern scientific inquiry has emphasized the search for chemical biosignatures of life in the soil and rocks at the planet’s surface, and the search for biomarker gases in the atmosphere. Fictional Martians have been a recurring feature of popular entertainment of the 20th and 21st centuries, and it remains an open question whether life currently exists on Mars, or has existed there in the past. Early speculation Mars’ polar ice caps were observed as early as the mid-17th century, and they were first proven to grow and shrink alternately, in the summer and winter of each hemisphere, by William Herschel in the latter part of the 18th century. By the mid-19th century, astronomers knew that Mars had certain other similarities to Earth, for example that the length of a day on Mars was almost the same as a day on Earth. They also knew that its axial tilt was similar to Earth’s, which meant it experienced seasons just as Earth does — but of nearly double the length owing to its much longer year. These observations led to the increase in speculation that the darker albedo features were water, and brighter ones were land. It was therefore natural to suppose that Mars may be inhabited by some form of life. In 1854, William Whewell, a fellow of Trinity College, Cambridge, who popularized the word scientist, theorized that Mars had seas, land and possibly life forms. Speculation about life on Mars exploded in the late 19th century, following telescopic observation by some observers of apparent Martian canals — which were however soon found to be optical illusions. Despite this, in 1895, American astronomer Percival Lowell published his book Mars, followed by Mars and its Canals in 1906, proposing that the canals were the work of a long-gone civilization. [2] This idea led British writer H. G. Wells to write The War of the Worlds in 1897, telling of an invasion by aliens from Mars who were fleeing the planet’s desiccation. Spectroscopic analysis of Mars’ atmosphere began in earnest in 1894, when U. S. astronomer William Wallace Campbell showed that neither water nor oxygen were present in the Martian atmosphere. [3] By 1909 better telescopes and the best perihelic opposition of Mars since 1877 conclusively put an end to the canal theory. Missions Mariner 4 Mariner 4 probe performed the first successful flyby of the planet Mars, returning the first pictures of the Martian surface in 1965. The photographs showed an arid Mars without rivers, oceans, or any signs of life. Further, it revealed that the surface (at least the parts that it photographed) was covered in craters, indicating a lack of plate tectonics and weathering of any kind for the last 4 billion years. The probe also found that Mars has no global magnetic field that would protect the planet from potentially life-threatening cosmic rays. The probe was able to calculate the atmospheric pressure on the planet to be about 0. 6 kPa (compared to Earth’s 101. 3 kPa), meaning that liquid water could not exist on the planet’s surface. 3] After Mariner 4, the search for life on Mars changed to a search for bacteria-like living organisms rather than for multicellular organisms, as the environment was clearly too harsh for these. Viking orbiters Liquid water is necessary for known life and metabolism, so if water was present on Mars, the chances of it having supported life may have been determinant. The Viking orbiters found evidence of possible river valleys in many areas, erosion and , in the southern hemisphere, branched streams. Viking experiments The primary mission of the Viking probes of the mid-1970s was to carry out experiments designed to detect microorganisms in Martian soil because the favorable conditions for the evolution of multicellular organisms ceased some four billion years ago on Mars. The tests were formulated to look for microbial life similar to that found on Earth. Of the four experiments, only the Labeled Release (LR) experiment returned a positive result, showing increased 14CO2 production on first exposure of soil to water and nutrients. All scientists agree on two points from the Viking missions: that radiolabeled 14CO2 was evolved in the Labeled Release experiment, and that the GC-MS detected no organic molecules. However, there are vastly different interpretations of what those results imply. The image taken by Viking probes resembling a human face caused many to speculate that it was the work of an extraterrestrial civilization. One of the designers of the Labeled Release experiment, Gilbert Levin, believes his results are a definitive diagnostic for life on Mars. However, this result is disputed by many scientists, who argue that superoxidant chemicals in the soil could have produced this effect without life being present. An almost general consensus discarded the Labeled Release data as evidence of life, because the gas chromatograph & mass spectrometer, designed to identify natural organic matter, did not detect organic molecules. The results of the Viking mission concerning life are considered by the general expert community, at best, as inconclusive. In 2007, during a Seminar of the Geophysical Laboratory of the Carnegie Institution (Washington, D. C. , USA), Gilbert Levin’s investigation was assessed once more. Levin still maintains that his original data were correct, as the positive and negative control experiments were in order. Moreover, Levin’s team, on 12 April 2012, reported a statistical speculation, based on old data —reinterpreted mathematically through complexity analysis— of the Labeled Release experiments, that may suggest evidence of â€Å"extant microbial life on Mars. Critics counter that the method has not yet been proven effective for differentiating between biological and non-biological processes on Earth so it is premature to draw any conclusions. Ronald Paepe, an edaphologist (soil scientist), communicated to the European Geosciences Union Congress that the discovery of the recent detection of silicate minerals on Mars may indicate pedogenesis, or soil development processes, extended over the entire surface of Mars. Paepe’s interpretation views most of Mars surface as active soil, colored red by eons of widespread wearing by water, vegetation and microbial activity. A research team from the National Autonomous University of Mexico headed by Rafael Navarro-Gonzalez, concluded that the equipment (TV-GC-MS) used by the Viking program to search for organic molecules, may not be sensitive enough to detect low levels of organics. Because of the simplicity of sample handling, TV–GC–MS is still considered the standard method for organic detection on future Mars missions, so Navarro-Gonzalez suggests that the design of future organic instruments for Mars should include other methods of detection. Gillevinia straata The claim for life on Mars, in the form of Gillevinia straata, is based on old data reinterpreted as sufficient evidence of life, mainly by professors Gilbert Levin, Rafael Navarro-Gonzalez and Ronalds Paepe. The evidence supporting the existence of Gillevinia straata microorganisms relies on the data collected by the two Mars Viking landers that searched for biosignatures of life, but the analytical results were, officially, inconclusive. In 2006, Mario Crocco, a neurobiologist at the Neuropsychiatric Hospital Borda in Buenos Aires, Argentina, proposed the creation of a new nomenclatural rank that classified the Viking landers’ results as ‘metabolic’ and therefore belonging to a form of life. Crocco proposed to create new biological ranking categories (taxa), in the new kingdom system of life, in order to be able to accommodate the genus of Martian microorganisms. Crocco proposed the following taxonomical entry: * Organic life system: Solaria * Biosphere: Marciana Kingdom: Jakobia (named after neurobiologist Christfried Jakob) * Genus et species: Gillevinia straata As a result, the hypothetical Gillevinia straata would not be a bacterium (which rather is a terrestrial taxon), but a member of the kingdom ‘Jakobia’ in the biosphere ‘Marciana’ of the ‘Solaria’ system. The intended effect of the new nomenclature was to reverse the burden of proof concerning the life issue, but the taxonomy proposed by Crocco has not been accepted by the scientific community and is considered a single nomen nudum. Further, no Mars mission has found traces of biomolecules. Phoenix lander, 2008 The Phoenix mission landed a robotic spacecraft in the polar region of Mars on May 25, 2008 and it operated until November 10, 2008. One of the mission’s two primary objectives was to search for a â€Å"habitable zone† in the Martian regolith where microbial life could exist, the other main goal being to study the geological history of water on Mars. The lander has a 2. 5 meter robotic arm that was capable of digging shallow trenches in the regolith. There was an electrochemistry experiment which analysed the ions in the regolith and the amount and type of antioxidants on Mars. The Viking program data indicate that oxidants on Mars may vary with latitude, noting that Viking 2 saw fewer oxidants than Viking 1 in its more northerly position. Phoenix landed further north still. Phoenix’s preliminary data revealed that Mars soil contains perchlorate, and thus may not be as life-friendly as thought earlier. The pH and salinity level were viewed as benign from the standpoint of biology. The analysers also indicated the presence of bound water and CO2. Mars Science Laboratory Main articles: Mars Science Laboratory and Curiosity rover The Mars Science Laboratory mission is a NASA spacecraft launched on November 26, 2011 that deployed the Curiosity rover, a nuclear-powered robot bearing instruments designed to look for past or present conditions relevant to biological activity (planetary habitability). The Curiosity rover landed on Mars on Aeolis Palus in Gale Crater, near Aeolis Mons (a. k. a. Mount Sharp), on August 6, 2012. Future missions * ExoMars is a European-led multi-spacecraft programme currently under development by the European Space Agency (ESA) and NASA for launch in 2016 and 2018. Its primary scientific mission will be to search for possible biosignatures on Mars, past or present. Two rovers with a 2 m core drill each will be used to sample various depths beneath the surface where liquid water may be found and where microorganisms might survive cosmic radiation. * Mars Sample Return Mission — The best life detection experiment proposed is the examination on Earth of a soil sample from Mars. However, the difficulty of providing and maintaining life support over the months of transit from Mars to Earth remains to be solved. Providing for still unknown environmental and nutritional requirements is daunting. Should dead organisms be found in a sample, it would be difficult to conclude that those organisms were alive when obtained. Meteorites NASA maintains a catalog of 34 Mars meteorites. These assets are highly valuable since they are the only physical samples available of Mars. Studies conducted by NASA’s Johnson Space Center show that at least three of the meteorites contain potential evidence of past life on Mars, in the form of microscopic structures resembling fossilized bacteria (so-called biomorphs). Although the scientific evidence collected is reliable, its interpretation varies. To date, none of the original lines of scientific evidence for the hypothesis that the biomorphs are of exobiological origin (the so-called biogenic hypothesis) have been either discredited or positively ascribed to non-biological explanations. Over the past few decades, seven criteria have been established for the recognition of past life within terrestrial geologic samples. Those criteria are: 1. Is the geologic context of the sample compatible with past life? 2. Is the age of the sample and its stratigraphic location compatible with possible life? 3. Does the sample contain evidence of cellular morphology and colonies? 4.  Is there any evidence of biominerals showing chemical or mineral disequilibria? 5. Is there any evidence of stable isotope patterns unique to biology? 6. Are there any organic biomarkers present? 7. Are the features indigenous to the sample? For general acceptance of past life in a geologic sample, essentially most or all of these criteria must be met. All seven criteria have not yet been met for any of the Martian samples, but continued investigations are in progress. As of 2010, reexaminations of the biomorphs found in the three Martian meteorites are underway with more advanced analytical instruments than previously available. The scientists conducting the study at Johnson Space Center believed that before the end of the year they would find in the meteorites definitive evidence for past life on Mars. ALH84001 meteorite The ALH84001 meteorite was found in December 1984 in Antarctica, by members of the ANSMET project; the meteorite weighs 1. 93 kilograms (4. 3 lb). The sample was ejected from Mars about 17 million years ago and spent 11,000 years in or on the Antarctic ice sheets. Composition analysis by NASA revealed a kind of magnetite that on Earth, is only found in association with certain microorganisms. Then, in August 2002, another NASA team led by Thomas-Keptra published a study indicating that 25% of the magnetite in ALH 84001 occurs as small, uniform-sized crystals that, on Earth, is associated only with biologic activity, and that the remainder of the material appears to be normal inorganic magnetite. The extraction technique did not permit determination as to whether the possibly biological magnetite was organized into chains as would be expected. The meteorite displays indication of relatively low temperature secondary mineralization by water and shows evidence of preterrestrial aqueous alteration. Evidence of polycyclic aromatic hydrocarbons (PAHs) have been identified with the levels increasing away from the surface. Some structures resembling the mineralized casts of terrestrial bacteria and their appendages (fibrils) or by-products (extracellular polymeric substances) occur in the rims of carbonate globules and preterrestrial aqueous alteration regions. The size and shape of the objects is consistent with Earthly fossilized nanobacteria, but the existence of nanobacteria itself is controversial. In November 2009, NASA scientists said that a recent, more detailed analysis showed that the meteorite â€Å"contains strong evidence that life may have existed on ancient Mars†. Nakhla Meteorite The Nakhla meteorite fell on Earth on June 28, 1911 on the locality of Nakhla, Alexandria, Egypt. In 1998, a team from NASA’s Johnson Space Center obtained a small sample for analysis. Researchers found preterrestrial aqueous alteration phases and objects of the size and shape consistent with Earthly fossilized nanobacteria, but the existence of nanobacteria itself is controversial. Analysis with gas chromatography and mass spectrometry (GC-MS) studied its high molecular weight polycyclic aromatic hydrocarbons in 2000, and NASA scientists concluded that as much as 75% of the organic matter in Nakhla â€Å"may not be recent terrestrial contamination†. This caused additional interest in this meteorite, so in 2006, NASA managed to obtain an additional and larger sample from the London Natural History Museum. On this second sample, a large dendritic carbon content was observed. When the results and evidence were published on 2006, some independent researchers claimed that the carbon deposits are of biologic origin. However, it was remarked that since carbon is the fourth most abundant element in the Universe, finding it in curious patterns is not indicative or suggestive of biological origin. Shergotty meteorite The Shergotty meteorite, a 4 kg Martian meteorite, fell on Earth on Shergotty, India on August 25, 1865 and was retrieved by witnesses almost immediately. [45] This meteorite is relatively young, calculated to have been formed on Mars only 165 million years ago from volcanic origin. It is composed mostly of pyroxene and thought to have undergone preterrestrial aqueous alteration for several centuries. Certain features in its interior suggest to be remnants of biofilm and their associated microbial communities. [33] Work is in progress on searching for magnetites within alteration phases. Liquid water No Mars probe since Viking has tested the Martian regolith specifically for metabolism which is the ultimate sign of current life. NASA’s recent missions have focused on another question: whether Mars held lakes or oceans of liquid water on its surface in the ancient past. Scientists have found hematite, a mineral that forms in the presence of water. Thus, the mission of the Mars Exploration Rovers of 2004 was not to look for present or past life, but for evidence of liquid water on the surface of Mars in the planet’s ancient past. Liquid water, necessary for Earth life and for metabolism as generally conducted by species on Earth, cannot exist on the surface of Mars under its present low atmospheric pressure and temperature, except at the lowest shaded elevations for short periods and liquid water does not appear at the surface itself. In June 2000, evidence for water currently under the surface of Mars was discovered in the form of flood-like gullies. Deep subsurface water deposits near the planet’s liquid core might form a present-day habitat for life. However, in March 2006, astronomers announced the discovery of similar gullies on the Moon, which is believed never to have had liquid water on its surface. The astronomers suggest that the gullies could be the result of micrometeorite impacts. In March 2004, NASA announced that its rover Opportunity had discovered evidence that Mars was, in the ancient past, a wet planet. This had raised hopes that evidence of past life might be found on the planet today. ESA confirmed that the Mars Express orbiter had directly detected huge reserves of water ice at Mars’ south pole in January 2004. On July 28, 2005, ESA announced that they had recorded photographic evidence of surface water ice near Mars’ North pole. In December 2006, NASA showed images taken by the Mars Global Surveyor that suggested that water occasionally flows on the surface of Mars. The images did not actually show flowing water. Rather, they showed changes in craters and sediment deposits, providing the strongest evidence yet that water oursed through them as recently as several years ago, and is perhaps doing so even now. Some researchers were skeptical that liquid water was responsible for the surface feature changes seen by the spacecraft. They said other materials such as sand or dust can flow like a liquid and produce similar results. Recent analysis of Martian sandstones, using data obtained from orbital spectrometry, suggests that the waters that previously existed on the surface of Mars would have had too high a salinity to support most Earth-like life. Tosca et al. found that the Martian water in the locations they studied all had water activity, aw ? . 78 to 0. 86—a level fatal to most Terrestrial life. Haloarchaea, however, are able to live in hypersaline solutions, up to the saturation point. The Phoenix Mars lander from NASA, which landed in the Mars Arctic plain in May 2008, confirmed the presence of frozen water near the surface. This was confirmed when bright material, exposed by the digging arm of the lander, was found to have vaporized and disappeared in 3 to 4 days. This has been attributed to sub-surface ice, exposed by the digging and sublimated on exposure to the atmosphere. Methane Trace amounts of methane in the atmosphere of Mars were discovered in 2003 and verified in 2004. As methane is an unstable gas, its presence indicates that there must be an active source on the planet in order to keep such levels in the atmosphere. It is estimated that Mars must produce 270 ton/year of methane, but asteroid impacts account for only 0. 8% of the total methane production. Although geologic sources of methane such as serpentinization are possible, the lack of current volcanism, hydrothermal activity or hotspots are not favorable for geologic methane. It has been suggested that the methane was produced by chemical reactions in meteorites, driven by the intense heat during entry through the atmosphere. Although research published in December 2009 ruled out this possibility, research published in 2012 suggest that a source may be organic compounds on meteorites that are converted to methane by ultraviolet radiation. The existence of life in the form of microorganisms such as methanogens is among possible, but as yet unproven sources. If microscopic Martian life is producing the methane, it likely resides far below the surface, where it is still warm enough for liquid water to exist. Since the 2003 discovery of methane in the atmosphere, some scientists have been designing models and in vitro experiments testing growth of methanogenic bacteria on simulated Martian soil, where all four methanogen strains tested produced substantial levels of methane, even in the presence of 1. 0wt% perchlorate salt. The results reported indicate that the perchlorates discovered by the Phoenix Lander would not rule out the possible presence of methanogens on Mars. A team led by Levin suggested that both phenomena—methane production and degradation—could be accounted for by an ecology of methane-producing and methane-consuming microorganisms. In June 2012, scientists reported that measuring the ratio of hydrogen and methane levels on Mars may help determine the likelihood of life on Mars. According to the scientists, â€Å"†¦ low H2/CH4 ratios (less than approximately 40) indicate that life is likely present and active. † Other scientists have recently reported methods of detecting hydrogen and methane in extraterrestrial atmospheres. Formaldehyde In February 2005, it was announced that the Planetary Fourier Spectrometer (PFS) on the European Space Agency’s Mars Express Orbiter, detected traces of formaldehyde in the atmosphere of Mars. Vittorio Formisano, the director of the PFS, has speculated that the formaldehyde could be the byproduct of the oxidation of methane, and according to him, would provide evidence that Mars is either extremely geologically active, or harbouring colonies of microbial life. NASA scientists consider the preliminary findings are well worth a follow-up, but have also rejected the claims of life. Silica In May 2007, the Spirit rover disturbed a patch of ground with its inoperative wheel, uncovering an area extremely rich in silica (90%). The feature is reminiscent of the effect of hot spring water or steam coming into contact with volcanic rocks. Scientists consider this as evidence of a past environment that may have been favorable for microbial life, and theorize that one possible origin for the silica may have been produced by the interaction of soil with acid vapors produced by volcanic activity in the presence of water. Another possible origin could have been from water in a hot spring environment. Based on Earth analogs, hydrothermal systems on Mars would be highly attractive for their potential for preserving organic and inorganic biosignatures. For example, iron oxidizing bacteria are abundant in marine and terrestrial hydrothermal systems, where they often display distinctive cell morphologies and are commonly encrusted by minerals, especially bacteriogenic iron oxides and silica. Microfossils of iron oxidizing bacteria have been found in ancient Si-Fe deposits and iron oxidation may be an ancient and widespread metabolic pathway. 83] If possible, future rover missions will target extinct hydrothermal vent systems on Mars. Geysers on Mars The seasonal frosting and defrosting of the southern ice cap results in the formation of spider-like radial channels carved on 1 meter thick ice by sunlight. Then, sublimed CO2 – and probably water –increase pressure in their interior producing geyser-like eruptions of cold fluids often mixed with dark basaltic sand or mud. This process is rapid, observed happening in the space of a few days, weeks or months, a growth rate rather unusual in geology – especially for Mars. A team of Hungarian scientists proposes that the geysers’ most visible features, dark dune spots and spider channels, may be colonies of photosynthetic Martian microorganisms, which over-winter beneath the ice cap, and as the sunlight returns to the pole during early spring, light penetrates the ice, the microorganisms photosynthesize and heat their immediate surroundings. A pocket of liquid water, which would normally evaporate instantly in the thin Martian atmosphere, is trapped around them by the overlying ice. As this ice layer thins, the microorganisms show through grey. When the layer has completely melted, the microorganisms rapidly desiccate and turn black, surrounded by a grey aureole. The Hungarian scientists believe that even a complex sublimation process is insufficient to explain the formation and evolution of the dark dune spots in space and time. Since their discovery, fiction writer Arthur C. Clarke promoted these formations as deserving of study from an astrobiological perspective. A multinational European team suggests that if liquid water is present in the spiders’ channels during their annual defrost cycle, they might provide a niche where certain microscopic life forms could have retreated and adapted while sheltered from solar radiation. A British team also considers the possibility that organic matter, microbes, or even simple plants might co-exist with these inorganic formations, especially if the mechanism includes liquid water and a geothermal energy source. However, they also remark that the majority of geological structures may be accounted for without invoking any organic â€Å"life on Mars† hypothesis. It has been proposed to develop the Mars Geyser Hopper lander to study the geysers up close. Cosmic radiation In 1965, the Mariner 4 probe discovered that Mars had no global magnetic field that would protect the planet from potentially life-threatening cosmic radiation and solar radiation; observations made in the late 1990s by the Mars Global Surveyor confirmed this discovery. Scientists speculate that the lack of magnetic shielding helped the solar wind blow away much of Mars’s atmosphere over the course of several billion years. After mapping cosmic radiation levels at various depths on Mars, researchers have concluded that any life within the first several meters of the planet’s surface would be killed by lethal doses of cosmic radiation. In 2007, it was calculated that DNA and RNA damage by cosmic radiation would limit life on Mars to depths greater than 7. 5 metres below the planet’s surface. Therefore, the best potential locations for discovering life on Mars may be at subsurface environments that have not been studied yet.

Internet Technology, Marketing, and Security Essay

Social Media Marketing: The use of internet and social networking in the workplace has grown substantially over the last few decades. Because of this, individuals are now using the internet in various ways. Technologies such as social networking sites, blog sites and other innovations give individuals a chance to interact with one another (Apigian, Ragu-Nathan, Ragu-Nathan, & Kunnathur, 2005). Social media marketing is the process of marketing through the methodical use of technical concepts and techniques toachieve specific goals for a company. This is a form of internet marketing which used to achieve branding and marketing communication goals by participating in various media networks (Major, Pennisi, & Riese, 2010). There has been a steady incline in the use of internet and social networking in places of work over the past decade because of the web-based technologies that are being used for work and work related activities. Although social media is a relatively new trend, it is becoming a very important part of any business’s marketing and client base development platform. What could once be accomplished by a traditional website now needs to be supplemented by a vigorous and responsive utilization of the tools social media offers (Bosari, 2012). Due to the increased use of internet technology, a business cannot survive without the support of social media. Social media marketing increases the exposure and traffic of a business, and the businesses use this as a tool to gain marketplace intelligence, to generate leads and to develop loyal followers (Stelzner, 2012). Some of the important reasons why social media marketing has become exceedingly important to businesses of all sizes are: * Today’s consumers are more tech savvy and have started taking time to research online before making a purchase. With the presence of social media, the business can engage with the clients and reassure them about the product and as well as the company, thus giving the business a chance to reach out and actually connect with their audience, and making the product mor e real and reliable. * The social media sites also act as platform for a virtual social life, and having a presence there is a smart business move, especially for small businesses. This shows that it is smart to take the business to the target audience where they will come across one’s brand and product. * When many different people on a social media refer to a company’s content, then the articles related to the company, the search engines pay attention to this and in turn use this factor to provide better search engine placement for the content in your website (Stelzner, 2012). * Social media also provides the kind of transparency needed for a business. When someone likes the website, product or services provided by the company, everyone in the person’s social circle can see it, thus helping in creating a higher brand exposure. Advantages & Disadvantages of Social Media Marketing: The use of internet in day to day life and the number of people using internet everyday has changed the way many businesses think about advertising. Many of the businesses direct customers towards their social network pages than their own websites. There are definitely many advantages to this, but at the same time, there are a few drawbacks as well (Hoffman, 2010). Advantages to businesses through social media are: * The biggest advantage is that the businesses can connect with networks that are full of potential customers that they may otherwise never come across through traditional marketing methods. * Social media networks are the best platform for word of mouth marketing, the most effective way increase one’s sales. These sites also allow the customers to voluntarily promote the services and products within their network of friends, thus increasing the brand awareness. * Social media sites are perfect for communicating with customers and understanding their questions and concerns, and are also the best platform for market research. * These sites also help a business to keep close watch on what the competition is doing and how are they being received by the people, and plan their strategies accordingly. Disadvantages of social media marketing for businesses are: * The biggest drawback of social media networking is that advertising violates the users’ privacy policies. This is because, in order to provide the businesses with the information about the target audience, these sites gather personal information of the users and sell them to businesses, thus violating their privacy. Many also debate whether this is an ethical practice or not. * Businesses will have to invest money as well as other resources in order to keep themselves up to date, and to keep track of all the activity happening on their network. This could sometimes also be more time consuming than traditional marketing. * Social media can also have a negative impact on the productivity of the employees if they waste valuable time using these channels for personal use, and may also have a negative effect on the company’s reputation. Use of Social Media Marketing by Pepsi: The rise of technology, which is reshaping the world drastically, even the well-established brands have to play by the digital rules. No major industry in America immune to the need to adapt to today’s more â€Å"connected† world, where companies have to harness evolving relationships between technology, customers, and suppliers (U.S. News, 2012). While many brands are still cautious about the use of social media for business, Pepsi understands that cyberspace is a fertile ground for building relationships with customers who might not be reachable through the traditional marketing methods, and thus making Pepsi one of the most â€Å"connected† companies in the U.S. according to the U.S. News (Hatch, 2012). For the first time in 23 years, Pepsi did not place an ad in the Super Bowl, but instead, chose to spend the money on their new experiment: The Pepsi Refresh Project. This was not only an innovative strategy for brand marketing, but also ground breaking in regards to using interactive methods and social media on a new level. Pepsi has launched a digital dashboard which features a lot of references to pop culture which will help them bring in more of their target audience of 18-35 year olds, and the content being a part of Pepsi’s â€Å"Live for Now† campaign (Hatch, 2012). Brian Solis, a principal analyst at the Altimeter group and author of The End of Business As Usual: Rewire the Way you Work to Succeed in the Consumer Revolution says that â€Å"today’s connected consumers are getting groomed and conditioned to expect the world to come to them†, and Pepsi has already taken the first step in that direction by trying to connect with them, and trying make t hem feel like they want to be a part of the brand (Hatch, 2012). With this strategy, Pepsi showed how an established brand can effectively utilize five critical aspects of social media marketing in gaining more customer insight: consumer engagement, user-generated content, data aggregation, geo-local, and inbound marketing (Horton, 2012). i. Consumer Engagement – by launching the digital dashboard, Pepsi has encouraged the visitors of the website to comment on different TV shows which are related to pop culture. It has also encouraged them to select songs and encores for a Pepsi concert series in the summer featuring major artists, who will be selected by voting through Twitter by both live audience as well as the ones watching online. ii. User-generated Content – in social media marketing, customer reviews, comments, or other inputs from customers play a very important role. In order to keep track of this, Pepsi has started using a tool called SocialFlow which ranks the content within the audience segments, what the customers are interested in. By doing so, Pepsi is able to understand its consumers’ wants and needs, and in turn act accordingly in order to gain their loyalty. Moreover, by keeping track of the consumers’ views about its products, Pepsi is able to manage complaints before they can escalate (Horton, 2012). iii. Data Aggregation – with social media, a company has better access to different statistics of the consumers, which would be very hard to gather in the traditional marketing methods. This data helps Pepsi understand its consumers better and also tells them how they can attract new ones. iv. Geo-local Reach – with the increase in the usage of smart phones, Pepsi can now incorporate social media with location-base mobile marketing. v. Inbound Marketing – today’s consumers want to be listened to an d social media networks give them the perfect platform for them to communicate with the brand. Other Businesses Using Social Media: Ford Motors – The once great American automobile company, Ford Motors, was on the ropes in 2009. But it has now reported its biggest annual profit since 1999. There are many reasons for this turn about like: the closure of about quarter of their plants, the reduction of its labor and health care costs, and the sale or retirement of underperforming brands. Along with all of the above, Ford has also been engaging in first-time conversations with its customers (Roman, 2011). Ford invested around one-quarter of its marketing dollars on digital and social media, which was double the amount spent by any of its competitors. Ford now has â€Å"social media agents†, who openly converse with their customers on forums, message boards, enthusiast sites that are not owned by Ford, as well as through official Ford Twitter and Facebook accounts. They use customized search engine tools to find and respond to customer queries, comments or concerns, including about new product arrival, warranties and repairs (Tellem, 2012). Social networking sites have allowed Ford to meet customers where it might not have been possible previously through traditional advertising, and allowing them to go where the customers go. For example, Ford created the Fiesta Movement using social media, before the all-new fiesta went on sale in North America, to create a buzz about the car and as a way to introduce it to the market. This campaign inspired tens of thousands of people, not only to merely listen to the advertising, but also to engage in an ongoing dialogue with the company through channels of their own choosing: to post videos, to share feedback, and stay engaged and in touch with â€Å"The Ford Story,† very often via multiple feeds (Roman, 2011). Ford employees respond to an average of 2,000 people weekly via social media and the interaction have continued to rise from a year ago. Also, rather than dealing with the issues the traditional ways shows that the Ford is being proactive in resolving the consumers’ issues rather than wait for their calls and then react. This is win-win situation for Ford or any other company that proactively reaches out to consumers who have issues (Halliday, 2012). Whole Foods Market – Whole Foods Market believes that customers who are more knowledgeable about food are more likely to be their customers, so the company makes efforts to help people learn more about ingredients, locate recipes, etc. Keeping this in mind, and taking this policy to heart, 5% of Whole Foods Market’s tweets are promotional and 10% are content-based. The rest 85% are responses to customers. Rather than controlling everything from the headquarters, most of its Twitter activity comes from staffers in local stores, who know their local markets and can respond to local issues much faster. This also shows how Whole Foods has made social media a part of each and every one of its stores (Eckhouse, 2011). Not all the customers shopping at Whole Foods are serious foodies. Many treat Whole Goods as a supplemental grocery store – where they pick up special items or pre-made meals. Whole Foods uses social media to give these occasional shoppers more reasons to connect by announcing flash sales on seasonal items, and also to promote gift boxes (Friedman, 2011). With the help of social media, Whole Foods strives to: * Provide something to the customer – Whole Foods works hard to answer questions about recipes, wine, cheese, ingredients and health tips. The company found that customers who are more knowledgeable about food are more likely to be Whole Foods customers, so helping them learn more about food helps make the store more appealing as a destination (Eckhouse, 2011). * Serve all the customers – Whole Foods believes that everyone who enters a store should be respected irrespective of how often one visits the store. The company wants its staff to interact with each and every customer, and give them more of a reason to come and they will. For example, Whole Foods tweets out flash sales on seasonal items that will only be in the stores for a single day. Whole Foods also uses social media to promote its gift boxes as another way to reach its occasional customers (Eckhouse, 2011). * Encourages conversation – To use Twitter as a two-way communications tool, Whole Foods works diligently to get its followers to respond and interact. For example, it holds contests with questions about food and healthy living. Nor does it take itself too seriously. It posted cooking tips for insects on its website as an April fool’s spoof as well as a YouTube video making fun of an incredibly crowded and despised parking lot for one of its Los Angeles stores (Eckhouse, 2011). Future Impact of Social Media: In the current competitive world of global business, a company needs to make use of every tool available to gain an edge. One such tool is social media, which includes websites such as Facebook and Twitter, as well as blogs and forums. Social media has a direct impact on key areas such as marketing, transacting business and customer relationships. Some of the ways in which social media will affect businesses are (Edge, 2012): * Business performance driven marketing – with the help of social media and the various platforms it provides, companies have a better opportunity to interact with and understand consumers across multiple networks, and drive them to purchase. With so many options available and opportunities to understand performance, businesses will be focusing more on how social media drives business and marketing performance as opposed to just â€Å"getting the word out†. * Demand for innovations – with the increase in the usage of social technology and mobile integration, more agencies and brands will hire technology and innovation managers. They will be responsible for staying on top of trends in marketing technology and will be the digital leaders spearheading such projects. * Increase in consumer experience – along with technology, there will also be a change in the experience that takes place between brands and their customers online. Relations will become both more data driven and more interactive. Ideas will be bigger and brands will have to find innovative ways to create consumer driven brand experiences to woo their customers. References Apigian, C. H., Ragu-Nathan, B. S., Ragu-Nathan, T. S., & Kunnathur, A. (2005). Internet technology: The strategic imperative. Journal of Electronic Commerce Research , 6 (2), 123-145. Retrieved November 20, 2012, from http://www.csulb.edu/web/journals/jecr/issues/20052/paper4.pdf Bosari, J. (2012, August 8). The developing role of social media in the modern business world. Retrieved November 20, 2012, from http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of- social-media-in-the-modern-business-world/ Eckhouse, J. (2011, August 9). The Whole Foods Twitter strategy: Tweets as fresh as the food. Retrieved November 20, 2012, from http://therealtimereport.com/2011/08/09/the-whole-foods-twitter-strategy-tweets-as-fresh-as-the-food/ Edge. (2012). 5 Ways social media technology will impact the future of brand marketing & advertising. Retrieved November 20, 2012, from http://edge-collective.com/5-ways-social-media-technology-will-impact-the-future-of-brand-marketing-advertising/ Friedman, B. (2011, August 4). Whole Foods Market’s Subtle Social Media Marketing Plan. Retrieved November 20, 2012, from http://socialmediatoday.com/bradfriedman/326139/whole-foods-market-s-subtle-social-media-marketing-plan Halliday, J. (2012, March 27). Ford taps social media for customer service. Retrieved November 20, 2012, from http://www.forbes.com/sites/jeanhalliday/2012/03/27/ford-taps-social-media-for-customer-service/ Hatch, D. (2012, May 15). Pepsi measures online pulse with social media strategy. Retrieved November 20, 2012, from http://money.usnews.com/money/business-economy/articles/2012/05/15/pepsi-measures-online-pulse-with-social-media-strategy Hoffman, D. L. (2010, October 1). Can you measure the ROI of your social media marketing? Retrieved November 20, 2012, from http://sloanreview.mit.edu/the-magazine/2010-fall/52105/can-you-measure-the-roi-of-your-social-media-marketing/ Horton, C. (2012, May 17). 5 Ways Pepsi’s Use of Social Media is Right On. Retrieved November 20, 2012, from http://socialmediatoday.com/synecoretech/509355/5-ways-pepsis-use-social-medi a-right Major, A. L., Pennisi, L. A., & Riese, M. (2010, November). Using social media to market your business. Retrieved November 20, 2012, from NebGuide Web site: http://ianrpubs.unl.edu/epublic/live/g2029/build/g2029.pdf Roman, E. (2011, February 1). Lessons from Ford’s brilliant use of social media. Retrieved November 20, 2012, from http://www.huffingtonpost.com/ernan-roman/lessons-from- fords-brilli_b_816605.html Stambor, Z. (2011, November 21). Wal-Mart’s Facebook page is a relative hotbed of conversation. Retrieved November 20, 2012, from http://www.internetretailer.com/2011/11/21/wal-marts-facebook-page-relative-hotbed-conversation Stelzner, M. A. (2012). 2012 Social media marketing industry report. Retrieved November 20, 2012, from Social Media Examiner Web site: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf Tellem, T. (2012, September 9). Do you use social media? Ford does! Retrieved November 20, 2012, from http://social.ford.com/our-articles/suvs/explorer/do-you-use-social-media-ford-does/ U.S. News. (2012, May 15). America’s most connected companies. Retrieved November 20, 2012, from http://money.usnews.com/money/business-economy/articles/2012/05/15/americas-most-connected-companies

Adaptation And Evolution

The Scientific Method is the most logical way in order to prove whether your hypothesis is wrong or not. Many processes are counted before a result of a test can be considered as a law or a theory. In this case a hypothesis can in a way or another also be considered as the theory. Â  As an environmental science teacher, I would explain that in this generation, what was nearest thing to the truth is the one that is gaining the advantage to belong to the set of things that can be considered as true. If the basis of the statement is scientific then I can say that he should say otherwise. It is a convention that before a certain fact is considered as true it must satisfy the scientific method of doing things. Biological evolution is a theory because in the duration of its study they had reached the point wherein they come up with the scientific model that could be viewed as the approximation to the truth. Only approximation could be attained due to the fact that the things that we know in this world are constantly changing and is based on the current knowledge or scientific observations that we had.(Moran, 2003) Â  The theory therefore of biological evolution is the nearest thing to the truth in this generation. We cannot absolutely say that it is the truth because no one in this world knows all the facts and necessary data to back up the biological evolution and at the same time prove that we came from creation of GOD in heaven. another thing is that we do not know the things that might happen maybe in the near future another fact is to be known to the rest of us that can totally alter the ‘truths’ that we consider today. Since science does not deal with absolute truths but with hypothesis theories and models that had undergone intelligent trials and comparisons from the past and in the present it is nearest to the truth and at the same time could be explained scientifically unlike the unexplainable nature of the creation. Creation is only explainable in terms of religion but there is no tangible evidence that it had occurred unlike the biological evolution which had presented every detail of the assumption and had been tested in time. In other words I could explain that the statement had been said due to the technical misconception of the word theory and also due to the never ending battle between the creationists and biologists on who is telling the absolute truth. Evolution through natural selection as the earth’s history told us would take years and even millions of it to take place or before a certain ‘evolved species’ would materialize. In this case the effectivity of the proposed solution to the increasing pollution in the air is not possible for another ten or million year. When this happened then the environment would greatly suffer. As of today, the efforts of minimizing the use of chemicals and other industrial inputs are high but with minimal results. The environment is continually depleting from the robust and sound area to live by. The effect of air pollution in the environment is increasing thus making the earth an area less safe for its inhabitants. The climate change (global warming) is one of the results of the pollutions in the air that is very alarming. It causes changes in the environment that we can no longer tolerate in the near future. If the scenario continue to take its toll there would come a time that we can no longer live in this earth. The neglect that most of us had done is now a big ghost that would hunt us in our dreams. The depletion of our natural resources and the degradation of the environment is beginning to prove their importance in our life by giving us little or very minimal harvest and lots of pest and diseases to compete with our crops resulting to less and less foods available in the market. The above statements are very important in order for me to explain my response in the second statement/question. As an environmental science teacher, I must be able to explain first the implications of the pollution in the environment and the whole world to be general. What I was trying to explain is that there is a possibility that evolution of species with developed lungs to detoxify the pollutants would materialize in the future. That we cannot deny the fact that human beings evolve thru time in accordance to the environment that they live in. With all this facts in hand, we can say that it is true but come to think of it. Do we have to wait for that thing to happen and let the environment work for itself for its survival? Don’t we think that we owe nature or the earth for our existence and we should as a sign of gratitude do something to save the earth from total depletion and destruction? Through time that would elapse in the long wait of the evolution process, are we sure that there are still the place called the earth by then? In short we cannot deny the evolution process to happen and at the same time we cannot just let the earth to be destroyed as we wait for the moment in our existence that we had developed the lungs that can detoxify the pollutants in the air. If the evolution happens then good. We had acquired another form of survival mechanism but in order to live and have a place to live we must be concern about the welfare of the environment. References: Moran ,Lawrence. Evolution is a Fact and A Theory. 2002. http://www.talkorigins.org/faqs/evolution-fact.html

ETHICAL DECISIONS IN LEADERSHIP Research Paper Example | Topics and Well Written Essays - 1500 words

ETHICAL DECISIONS IN LEADERSHIP - Research Paper Example In her present job Lael Mathews faces this glass ceiling, people higher up the hierarchy are trying to interfere with her job. She must promote one of three managers, and all of her choices have disadvantages and advantages. She must decide from Liz, Roy, or Quang. Although she has a soft spot for Liz and knows that Liz can really use the money provided by the promotion but also knows that being a single mother she can not show full commitment and an above average performance. Promoting Liz will however bring positive PR to the company as she is an African American. Lael’s boss is also favoring Liz for the job. The other choice Roy although old, has been up for a promotion for a long time, and many employees think that he deserves it. Further more a senior manager had made a personal request for his promotion. The final candidate for the job is Quang. She is an intensive hardworking Asian. Always among the top students of her class she has provided the company with record perf ormances in the past. Moreover she is engaged to an upper management person’s son, who is intent on getting her promoted. Narrowing it down, the problem that Lael faces is: As Lael is a woman she is pressurized by everyone with power. The main reason upper management employees keep pushing her for their respective favorites in case of this promotion, is because they all think they can bend her according to their will, as she is a woman. If she goes against their will, they can do great harm to her career in the future. The greatest threat can be from her supervisor who wants Liz to be promoted. His request is though of a less personal nature as compared to the supporter of Quang. He is much more intense in his support as she is a relative to him. Lael as a human being is also effected by her personal emotions. Her association with Liz can severely impact her promotion decision. Moreover in light of the recent accident

Nursing (article review) Essay Example | Topics and Well Written Essays - 500 words

Nursing (article review) - Essay Example According to Dyess and Sherman (2009), all of the participants that come to this program have less than twelve months of practical nursing experience. This is essential because it allows everyone to start at the same level and develop their skills together. Of the selection of nurses entering the program, many reported having difficulty with: dealing with their emotions, communication problems, feeling isolated, making critical decisions as well as handling contradictory information. Many in the program feel that they have the confidence to perform well based on the knowledge they accumulated during their college experience, but lack the practical application in order to handle unknown problems. â€Å"They express confidence in their own abilities and hope that their will be organizational systems in place to support their emotional growth in areas where they needed development† (Dyess & Sherman 2009). This confidence will permeate all their abilities making them a more competent nurse. Learning to manage and channel their fear into constructive practice. Another component that nurses lack when setting foot in the work force is in their communication skills. For example, Dyess and Sherman (2009) state that â€Å"individuals refused to cooperate with requests for assistance or passively ignored call bell lights.† This is a kind of conflict in which new nurses are unable to deal with. NNLI will help them deal with horizontal violence, any act of aggression demonstrated by a colleague, and conflict through role play and discussion. Professional isolationism is another type of problem nurses encounter during their first year. Because of the hectic and fast paced environment of nursing, many feel that because it is so busy that they cannot stop and ask their colleagues a question. NNLI tries to correct this by trying to create a link between the higher level

Organizational mindfulness Assignment Example | Topics and Well Written Essays - 2250 words

Organizational mindfulness - Assignment Example There are two types of mindfulness: organizational and individual. This classification is done to provide a clear distinction between the abilities of an organization or an individual. Individual mindfulness entails an individual’s ability to regularly come up with new categories in the interpretation and perception of the universe. Organizational mindfulness, therefore, refers to the cognitive aspects which are used to solve problems on an organizational level (Butler and Gray, 2006). Organizational mindfulness involves the continuous refinement and scrutiny of existing expectations depending on the ever changing environment. Such refinement and scrutiny ensure that uncertainties are handled accordingly (Weick and Sutcliffe, 2001). The following are the components that make up organizational mindfulness. Reluctance to Simplify Interpretations – this refers to the ability of an organization to recognize complex processes and situations and find ways to view the problem from different angles (Nagle, McAvoy, & Sammon, 2011). An organization that employs this component is able to identify different ways of handling complex issues and situations that occur during the software development process. This is because all views and opinions of the participants of the software development team are highly valued (Nagle, McAvoy, & Sammon, 2011). For an organization to employ this component during the development, one of the following factors has to be included in the development process. 1. Analysis of customer requirements or any requirements should be prolonged. This goes a long way to ensure that all participants or stakeholders of a development process are fully aware of the current state of affairs. Discussions that are held during the course of the development process should be conducted in such a manner that all those who do not fully grasp the situation are able

Movie Research Paper Example | Topics and Well Written Essays - 500 words

Movie - Research Paper Example He used to fax letters for the warden as well as the other staff. Before coming to prison, he was an honest man. After coming to prison, he gave financial ideas to staff and warden that were not legal, but would make them rich. He also made different plans to make the warden a millionaire in just few years. After more than a decade in prison, a new young boy ‘Tommy’ came to Shawshank. Andy started teaching him. One day Tommy found out the reason for Andy’s imprisonment, and told him that he had met the real murderer of Andy’s wife and lover. Andy tried to convince the Warden that Tommy could help him out of the prison. To this warden got afraid that he would get caught for ill practices if Andy was released, so he got Tommy killed. RED: Red was a popular and old inmate in Shawshank. He used to smuggle cigarettes, wines bottles, or anything for anyone into the prison. He was a sales man for the prison. He was a good friend of Andy. He was the one who made Andy get hold of a rock hammer, which helped him in creating a tunnel in the wall. Red lived in Shawshank for 40 years. After every decade, he tried to explain the lawyers that he is a changed man, but to no avail, until 40 years has passed in prison. He was hopeless. But one day, finally he was released. 3) When Andy told Warden, Tommy’s evidence in his favor, and staff ill treated him and kept him in solitary confinement. International standards do not allow the staff to send any prisoner to dark

Corporate finance Essay Example | Topics and Well Written Essays - 1500 words - 2

Corporate finance - Essay Example Market efficiency is a crucial factor in deciding the investment strategies of an investor. If the securities market is efficient, the best estimate and returns will be reflected in the price of the shares and there will be no undervalued securities that would offer higher return than expected. However, opposite could be the case in the weak efficient markets. (WOOD, DASGUPTA & POSHAKWALE, 1995) THREE FORMS OF MARKET EFFICIENCY BY FAMA (1970): In this aspect the most contributing work was presented by Fama in 1970. He formulated a market efficiency hypothesis (EMH) which discussed the three types of market efficiency that can prevail in a capital market depending on the available information in the market. These three forms of market efficiency are (1) Weak form efficiency (2) Semi-strong form efficiency (3) Strong from efficiency. 1. Weak Form Efficiency: The weak form of market efficiency hypothesis asserts that the current stock price reflects all the information related to histor ical prices or past price movements only. This information includes trading volume, rate of return and market generated information etc. This form of market efficiency assumes that the current stock prices reflect all the past information and no one can earn huge profits by knowing information which is known to everyone in the market. This implies that the future rate of return can’t be predicted by using past rate of return and can’t provide with huge abnormal returns. In order to predict the movement of prices based on the past information a technique called technical analysis is sued widely. (BHOLE. 1982; CLARKE, JANDIK & MANDELKER, 2001) 2. Semi-Strong Form Efficiency: The semi-strong form of market efficiency hypothesis explains that the current stock price reflects all the publicly available information along with the historical information. The available public information includes: stock earnings and prices, declared dividends information, political, economy an d company related news, dividend yield ratio, price earning ratios, announce merger plans, available information in company’s financial statements, financial situation of competitors and stock splits etc. The assertion behind this form of market efficiency is the same that no one can earn huge profits by knowing information which is known to everyone in the market that is the information is public. In this way the public information is already absorbed into market prices and the investors can’t yield above average profits in such investments and markets. (BHOLE, 1982; CLARKE, JANDIK & MANDELKER, 2001) 3. Strong form Efficiency: The strong form of market efficiency hypothesis explains that the currents stock price reflects all the available information including public and private information both. It encompasses both the weak and semi-strong form of markets. In this hypothesis the emphasis is on insider dealings. It implies that, when both public and private informatio n is reflected in stock price, the directors or the bunch of individuals in the company who have more knowledge of the company will not be able to benefit from the above average profits. The difference between semi-strong and strong efficiency is that in a strong efficiency market nobody will benefit from the information that

Career In Business Essay Example | Topics and Well Written Essays - 3500 words

Career In Business - Essay Example This report presents an analysis of the learning gained from my work placement as a result of three weeks real life work experience with an organisation. Hence, the report evaluates my performance during the work placement and the attainment of predetermined learning outcomes from the work placement. In the second year of my studies, I got the opportunity to intern with one of the fastest growing organisations in my home country. As an international student, I found this opportunity of high value and preferable as I had a vision of furthering my career as an accountant back in my country, China. I believed that taking the internship in my country would provide me the experience I needed of working in a Chinese work environment, and would further help me network around in my workplace, which would be helpful in my career after graduation. My work placement took place at Shen Zhen Underground construction Company Ltd. The construction industry is one of the highly booming industries in China (China Infrastructure Report, 2012), with Shen Zhen being one of the high growth companies in the country. Getting a chance to work in an industry that has been changing the landscape of the country was quite an honour for me and I wanted to be a part of the growth process. I worked within the accounting and finance department of the organisation, where the primary responsibilities included maintaining the petty cash and performing other tasks as directed by my supervisor. I did the work placement for three weeks this summer, and this report details the actual activities done during the time period of my placement. The remainder of the report is divided into seven sections. The first part will give a background and overview to work place organisation, Shen Zhen Underground construction Company Ltd. This is so as to understand the c ontext within which the internship was completed. The send section will identifying the intended learning outcomes from the work placement that I expected and thought I would gain from taking an internship with the company. The third section then details the work placement area and work activities as well as tasks completed. The fourth section analyses the health and safety policies as well as procedures within the organisation to understand how safe it was to work in the organisation. The sixth section will be the performance review of the work placement taking into perspective my own perception of performance as well as actual achievements in the work placement. Finally, the report will conclude to sum up the report as a whole. Overview of placement organization As noted above, my work placement took place at Shen Zhen Undergr

The Development of Irish Education Essay Example for Free

The Development of Irish Education Essay There were huge provisions and developments of education between 1965 and 1984. In 1962 a review of second-level education in the Republic was initiated by the Department of Education, in co-operation with the OECD, culminating in the publication of the report Investment in Education (1965). This report had significant consequences for the development of educational policy. It dealt with two main themes: the capacity of the educational system to meet skill requirements for economic growth, and inequalities in levels of participation. It found that the numbers of those giving up school, together with a restricted curriculum in many secondary schools, would result in a shortage in the qualified labour (particularly in relation to technical qualifications) necessary for economic development. In addition, the report dealt with considerable socio-economic and regional disparities in participation rates. Investment in Education provided the impetus for the introduction of the free education scheme in 1967. This scheme removed fees for participating secondary schools (to reduce socio-economic inequalities) and introduced a school transport scheme (to reduce regional inequalities). The scheme led to a significant increase in the number of enrolments in second-level schools; however, socio-economic and regional disparities persist (Lalor, 2003) In the words of Luke Gibbons (1996), this report was ‘set out to remove the school from the sacristy and place it in line with the need for greater technological change in society’. The report helped to shape the future of Irish Education and through giving greater impetus to nascent trends, contributed to an expansion of the system and to issues such as social inequality and educational effectiveness being placed on the political agenda. Overall, however, the report was part of a pragmatic rather than ideological response to the educational challenges raised by a modernising society (O’Sullivan, 1989). The report highlighted many facts including the high instance of school leavers, low rate of vocational student entering third level courses, inequality of opportunity – unfair access to secondary education and also the need for wider participation in education and for longer retention of pupils in the educational system. This is only a few highlights whereas there were four major recommendations set out by the report of the investment for education which include: 1. The use of scholarship schemes to increase participation. 2. Need for policy planning to improve education at all levels. 3. Possible amalgamation of small national schools. 4. Teachers be kept up to date with ‘new knowledge’. From this report many major developments within the Irish school system have occurred. These developments include

Language and Communication Barriers: International Students

Language and Communication Barriers: International Students Abstract Dont let your dreams be dreams. In this research proposal, we will analyse the issues faced by the international student when they arrive to New Zealand. When people travels from their own home country to any new country there are many issues which they face in their everyday life. Some of them are culture shock, according to Chiang (2014) culture shock is an interim feeling of anxiety, awkwardness, and discomfort that individuals usually experience when they live in a foreign society. Followed by the fear of discrimination in the college, language barrier and many more. In this research proposal, we will mainly focus on the language barrier or communication difficulties which are faced by international students. Followed by the literature review, there will be a timeline has been proposed to review the completion of areas of the study and research. Therefore, for further study, with the help of questionnaire survey a researcher will analyse what kind of language barriers or communic ation difficulties international student experience in Whitireia Polytechnic Institute, Auckland. Introduction The limits of our language means the limits of our world. Language plays a very major role when an individual travel out of their home country as an international student. Language does not mean only talking, there are many broader perspectives of language such as reading, listening, hearing, communicating and many other. when international students travel to New Zealand, they feel that they fall under the category of language minority and the educational system is new and difficult. Therefore, they feel very frustrated, as they undergo various language issues. Although, their medium of study in their native country would be same but when they travel outside their country, it limits the indulgence in the foreign community (International Education Journal, 2004). In the entire study, researcher emphases on numerous studies which are executed on the following topic and expands the new research. The earlier studies will benefit the researcher to introduce the questionnaire and also deliver the theoretical outline for the further study. Followed by the methodology which is used in the future research. Further part of the proposal there will be timeline for the task done. The questionnaire survey will be conducted in Whitireia institute, Auckland. Followed by the analysing of the data obtained from the responses with supporting conclusion and recommendation. LITERATURE REVIEW According to Campbell and Li (2007) above 85% of the students in New Zealand are from Asia. It is said that the international students do not have any issues with educational system of New Zealand. In other words, the international students are satisfied with the educational values, programs offered and educational learning support. Therefore, the only challenge for them is narration and voice which is the part of the language barrier. Language barrier and cultural difference builds the communication difficulties for most of the international student and it is challenging and creates difficulties in making domestic friends, interaction in classroom with the tutors and subordinates and many other (Campbell and Li, 2007). Due to Globalisation, English language become the important part of every international studies across the world, whether it is listening, speaking or writing. As per the researcher it is said that numerous international students from Asian countries, European or any western country deals with the serious learning and speaking difficulties due to language understanding. Therefore, it builds the lack of confidence and decrease their involvement in the classroom (Sawir, Erlenawati, 2005) Methodology After this research proposal, with the help of the quantitative method the collection and analysation of data will be proceeded. According to Creswell (2013) quantitative method is a process of analysing the data and delivering the result of the specific study. With the help of this we will analyse the language difficulties faced by international students in Whitireia Polytechnic Institute. Firstly, to proceed with this study, researcher need to provide self-done questionnaire survey, and get it approved by the tutor for conducting it the institute. In the questionnaire survey, there will be set of questions to gather specific information from the respondents (Punch, 2013). After the approval from the tutor, circulation of the questionnaire will be done to the students of the Whitireia polytechnic institute. Further, researcher will evaluate the information gathered by minimum 30 responses from the international student. The questionnaire survey will include following types of questi ons: demographic, rate the language difficulties, administration and many other. at the end, researcher will analyse the data gathered and build the recommendations. Timeline: The timeline has been built in which contain tasks related with this research proposal and represent the structure of the further study. Taking time in consideration to sum up the study, an outline was prepared which gives the brief about how the management of precise step in the project was done. Below timeline will showcase the researchers task and achieved deadline. Weeks Task Week 1 Topic selection and start the research Week 2 Writing the research proposal Week 3 Submit research proposal build questionnaire Week 4 Circulate the of questionnaire Week 5 Data analysis Week 6 Submit the research proposal Week 7 Prepare the presentation Week 8 Presentation References Punch, K. F. (2013). Introduction to social research: Quantitative and qualitative approaches. London: Sage. Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publication. Retrieved from https://books.google.co.nz/books?hl=enlr=id=EbogAQAAQBAJoi=fndpg=PR1dq=qualitative+method+defineots=cahOvWRCC3sig=_c1n4DPyJU9HhhDd67q-xBlBUGg#v=onepageqf=false International Education Journal. (2004). Shannon Research Press. Retrieved from file:///C:/Users/takka/Downloads/6800-14971-1-PB.pdf Sawir, E. (2005, December). Language Difficulties of International Students in Australia: The Effects of Prior Learning Experience. Retrieved from Eric: https://eric.ed.gov/?id=EJ855010

Windows versus Linux Essay examples -- Computer Technology Operating S

Windows vs. LINUX Both Windows and Linux come in many different forms. All the different forms of Windows come from Microsoft, the various distributions of Linux come from different companies (ex. Red Hat, SuSE, Linspire, Ubuntu, Mandriva, Knoppix, etc). Windows has two main lines: â€Å"Win9x†, which is consists of Windows 95, 98, 98SecondEdition and ME, and â€Å"NT class† which consists of Windows NT, 200 and XP. On a side note, Windows first had version 3.x which was made before Windows 95 by a couple of years. The various types of Linux are called distributions. All the Linux distributions released around the same time frame will use the same kernel, which are the guts of the OS. They will differ with the add-on software provided, install process, GUI, documentation, technical support, and price. Linux is a whole lot more customizable in a way that Windows cannot and is not. There are a lot of special purpose versions of Linux as well. If you were going for desktop use, Linux is free or very cheap, and Windows is expensive. For servers, again, Linux is very cheap compared to Windows. Microsoft only allows one computer per copy of Windows. On the other hand, once you purchase Linux you can run it on any number computers at no extra charge. As of January 2005, Windows XP Professional sold for about $200, and the â€Å"full† version of XP sold for around $300, and Windows Server 2003 with 10 client licenses was about $1,100. You can download Linux for free from each of the Linux vendors. In order to run Windows it has to be installed onto the hard disk first. Linux can run just from a CD. Normally Linux also runs off of the hard disk, but there a quite a few versions of Linux which run entirely from a CD without bei... ...d due to the security and cost concerns. There are virtually no viruses for Linux, while there are millions for Windows. In the end, Microsoft will fight the spread of Linux. When Thailand wanted to use Linux based computers available throughout the country, Microsoft then stepped in and made a deal with the Thai Information, Communication and Technology Ministry. You can buy Windows products along with Windows XP and Office XP already on the computer, ready to run and activated for the very low price of the equivalent to $37. When there is a company who is willing to go through these lengths to keep their competitors down in the gutter, there is no way that a non main-stream product can become successful when they are competing with a company such as Microsoft. In the end I think that you should choose which ever operating system fits your personal needs the best.

The Silent Nature of Barry Lopez Essay -- Barry Lopez Essays

The Silent Nature of Barry Lopez In southern California, below Interstate 8 and west along the Mexican border, in the middle of the desert just beyond an arroyo, rests an ancient intaglio, a horse carved out of stone ("Horse" 401). If by chance you were to come across such a natural relic, perhaps you would first take a picture. Perhaps you would initially approach to get a closer look. Perhaps you would immediately run your fingers over the coarse, intricate indentations of the nose, the ears, the hooves. However, when writer Barry Lopez first came upon the stone horse, he did nothing. He simply stood in his place. Still. Silent. And he did not just happen upon the horse; he had been looking for it. Yet, at the sight of it, Lopez recalls being "startled, and that I held my breath" (401). This is not the only instance in which nature inspires awe in the writer. It occurs again in "Orchids on the Volcanoes" as he watches sleeping Flamingos drift on a lagoon in Isla Rabida, an island of the Galapagos. It occurs again in "Learning to See" as he witnesses a vivid "fleeting pattern of light falling at dusk on a windbreak of trees in Mitchell, Oregon" (236). In every encounter, Lopez observes nature with passionate reverence and spirituality that renders him speechless. But he does not write merely to relay his reaction. Barry Lopez wants us to replenish our dwindling respect for nature by sharing in the experience that nature affords us. Through his naturalist essays, Lopez restrains that immediate urge we have to pet the horsey, take a Polaroid, and move on. He persuades us to appreciate the urge. He strives to teach us about the inherently liberating spirit of nature, about how in just experiencing one moment with nature "ever... ...ea lion pup, rudely shunned by the other adults, waits with resolute cheer for a mother who clearly will never return from the sea. You extend your fingers here to the damp, soft rims of orchids, blooming white on the flanks of dark volcanoes. (53) Lopez invites us to partake in the spiritual connection we share with nature and history, which awards us both independence in our world and compelling attachment to it. He bids us to notice the "complexity of [nature's] beauty" (54), and-like the effect it continues to have on Barry Lopez time and time again-to let it render us speechless. Works Cited Grice, Gordon G. "The Black Widow." Encounters: Essays for Exploration and Inquiry. Ed. Pat C. Hoy II and Robert DiYanni. Boston: McGraw-Hill, 2000. 313-317. Lopez, Barry. "The Stone Horse." Hoy II. 399-406. Lopez, Barry. About This Life. New York: Vintage, 1998.

Transformational and Transactional Leadership Essay -- Leadership Skil

Certainly, an army would not be able to battle in the war without a commander who in charges of the whole strategy. Correspondingly, any organisations cannot function without leaders. Leader is the most substantial element of successful organizations. Becoming outstanding leaders, leadership skill is vital in order to drive the organizations forward. Several leadership principles are extensively used these days. Burns (1978) identified two types of leadership comprise of transactional and transformational leadership. Hence, leaders should be capable to indicate which theory should be applied in accordance with organization’s culture and objectives. This essay aims to evaluate the resemblances and the differences between transactional and transformational leadership as well as the feasibility to utilize a mixture of them by giving the definitions and examples followed by the supporting researches and studies. Initially, transactional and transformational leadership are different in terms of implementation and its outcomes. However, transformational leadership was developed from transactional leadership (Downton, 1973). Bass (1985) defined transactional leadership as an exchange activity that leaders execute to motivate subordinates in order to achieve their tasks by giving out reward or punishment correspond with their performance. Additionally, active and passive management by exception are taken into account when it comes to misconception and faults. Bass (1985) stated that transformational leadership emphasizes the value of subordinates, encourages them to perform extra effort, and assures their comprehension on organization’s goals and objectives. Besides, idealised influence, inspirational motivation, intellectual stimulatio... ...) has shown that these two typologies work well in different frameworks, transformational leadership involves in procedural justice whereas distributive justice relies on transactional leadership. An association of both would maximize the level of trust on leaders. In conclusion, transactional and transformational leadership can be merged or used individually depending on various circumstances. However, they are partially correlated. In order to make the best use and get the desirable results out of these principles, leaders should attain a deep understanding of each theory as they are dissimilar in conducting. Moreover, an appropriate balance should be considered if leaders aim to integrate them together. In my point of view, either stand alone or combination usage would benefit to any organizations if the application of leaders was taken in proper situations.

Assimilation of Native Americans Into Society Essay

â€Å"How different would be the sensation of a philosophic mind to reflect that instead of exterminating a part of the human race by our modes of population that we had persevered through all difficulties and at last had imparted our Knowledge of cultivating and the arts, to the Aboriginals of the Country by which the source of future life and happiness had been preserved and extended. But it has been conceived to be impracticable to civilize the Indians of North America – This opinion is probably more convenient than just. † (Henry Knox to George Washington 1970’s) Since the founding of The United States of America, the complication of dealing with the indigenous Native Americans has been prevalent. The opening quotation emphasizes the idea that our fathers grappled over what to do with the Indians since the founding of our country. Post colonial era Native Americans were discriminated against in a battle defined by â€Å"the white man versus the red man†. As American settlers and institutions expanded westward, the Indians were pushed aside not only by containing them in reservations but were often disregarded as Americans from the â€Å"civilized† and educated white American. These prejudices even came from far up the totem pole in Washington. The politics in the 19th century American Government regarding the indigenous people were defined by an era of the â€Å"Americanization of the Native American people†. This analytical research paper will address the issue of Native American assimilation and display how the efforts made by the American Government failed to shed a positive light on the indigenous people. It will also explore the founding of specific schools for Indian children, namely the Carlisle Indian Industrial School for Native Americans. The school was intended to integrate Indian children into western society by educating them and transforming their cultural beliefs. Although founder Richard Henry Pratt had good intentions for the school, it ended up doing more destruction to the Indians than success assimilating them into American society. Before the assimilation of Indians can be fully understood, the history of the segregation of the red man must be established. â€Å"Before the Civil War it had been possible to imagine that Indians and whites could remain permanently separate from on another† The national census of this time was that the minority ethnic groups did not belong in the same category as the â€Å"Americans†, and that they should remain a separate existence. The general idea was that separation was the easier and â€Å"safe† way to deal with the ethnic differences rather than entering into a group conflict. Native Americans were easier to separate into cultural groupings, because they were the ones who chose to do so. Blacks, Irish, and Native Americans alike, Hoxie asserts, â€Å"In this compartmentalized society, minority groups welcomed the opportunity to be socially isolated and culturally autonomous. † As the whites expanded westward eventually towards California and Oregon, the separation between the two ethnic groups would no longer be possible. The natives, who once claimed the North American continent as their own, were different from the generality of Americans. They were known as the â€Å"others†. Eventually, with the help of the Indian Removal Act of 1830, the Indians were pushed back to the west and there was a line known as the â€Å"Indian frontier†. This land came with a promise that the white man would not desire this land for generations. But as the nation expanded, the indigenous people were forced onto smaller and smaller reservations, which restricted them economically. They were mostly restricted from food and other resources. Brenda J. Child emphasizes this in her book Boarding School Seasons as she makes claims that the Ojibwe once made a lucrative profit farming rice, but â€Å"were left with a fair amount of swampland after their allotments had been made†¦Few Nett Lakers were able to maintain adequate gardens, but traditional subsistence activities, tourism, and off reservation labor maintained the band. † As the struggle to maintain their niche increased, Indians would either have to conform to society, or they would be crushed by it. The early relationship between Indians and whites was defined more like a war than the whites trying to work the Indians into society. Indian territories were often viewed as their own sovereign states rather than occupied American territory. Treaties were often agreed upon in order to separate the red man from the white. â€Å"Humanitarians believed that separation would reduce the level of violence on the frontier and provide Indians with enough time to become civilized† However, the civilization of Indians into American society would not happen on its own once the ethnic groups were separated. Political action groups such as the Friends of the Indian were formed. These groups as well as government officials started to change their beliefs into those that the American Indians should be assimilated. Paul Prucha mentions in the introduction of his book that â€Å"government officials and well meaning humanitarians and missionaries had had a hand in the operation and had sought the welfare of the Indians in their attempts to civilize and Christianize them, bringing them into conformity with the patterns of life that marked the white existence. † The goal of these advocates was not only to destroy the Indian and save the American; but more importantly they sought the ideal that assimilated Native Americans would be proof that America was an â€Å"open† society and that by gratifying the wishes of society they could acquire social equality. Henry L. Dawes was one of the outstanding figures leading the Indian policy reform in the 19th century. Dawes served in the United Government; throughout his career he was a congressman, senator, and eventually chairman of the Senate Committee on Indian Affairs. He was an advocate for the allotment of land to the Indians, and the assimilation of the indigenous people into the non-Indian mainstream. He proposed the Dawes Act of 1887, which encouraged Indians to farm by â€Å"allotting† the head of house 160 acres of land. The land was private property, and small portions of it could be shared with members of the family. Dawes held strong opinions for the assimilation of Indians into white man’s society, as he proclaimed in a speech to an Indian reform group in 1884, â€Å"it were worth while to consider whether we could not make something out of him, and for the first time in the whole history of our dealings with the Indians, within a few years, we have attempted to make something out of him. † In this speech he argues that the methods of â€Å"waging war† against the Indian has been failing, and was taking the lives of both the Indian and the white man. Instead he proposes that they be assimilated, and that the Native Americans can be useful in society. He later touches on educating the Native American children, stating, â€Å"Take him as you do other children, and bring him up as you do other children. † Education then becomes a major factor in the assimilating the Native American people. The Idea that targeting the younger generation of the Indian population and shaping them into the mold of an educated white man became prevalent in assimilation techniques. â€Å"Education of the Indians was the ultimate reform† An increase of immigrants from Europe reflected a growing public support for education. Thus, if the children of the Indian were educated, they would catch on in American society and pave the way for future generations. Richard Henry Pratt was an outstanding figure in the Americanization of Native Americans. As a veteran of the Civil War, Pratt fought both alongside and against Indian warriors. He was a proponent of educating the tribal people in order to â€Å"kill the Indian, save the man†. He was well aware of the capabilities of the Indian following his tour of duty with them on the battlefield. When the war was over, Pratt insisted that he took a group of Indian prisoners to Fort Marion in Florida and educate them as well as assimilating them into American culture. He had remarkable success as he educated them in English, Christianity, art, and culture. What brought the success was that he found work for the Indians around the predominately white St. Augustine area. â€Å"He interested white benefactors in his cause and persuaded his army superiors to assign him to the work of Indian education, where he could promote and expand the approach to Indian assimilation that he had begun so dramatically at fort Marion. † Pratt’s motif was straightforward: he wanted complete integration of the Indians into white society, and all of his actions were submitted towards that goal. His next project, The Carlisle Indian Industrial School, was by far his most famous and also controversial way of implementing Indians into society. His idea was to transform the abandoned Carlisle Military Barracks in Carlisle, Pennsylvania into a boarding school for Native Americans. It wasn’t hard to persuade the government to jump on board with his idea, â€Å"Said that the government was about to adopt a new policy with the Indians; that it believed the Indian youth capable of acquiring the same education and industries as our white youth† However, it was relatively difficult to persuade chiefs of various tribes to send their children away with Pratt. In his autobiography, Pratt tells a story about going out west to propose his idea to a chief named spotted tail and after his proposal he receives the response, â€Å"We are not going to give any children to learn such ways† Pratt refutes and claims that if it weren’t for the Indians ignorance and lack of education, the American Government would not be able to take advantage of the tribes if they were educated. The chiefs reconvened and after discussing decided to send their children. In a way, Pratt used slander to get the Indians to give up their children by telling them the kids would come back and contribute. However, Pratt did not want this, as his intentions were to fully integrate the red man into society. The Carlisle Boarding School was founded in 1879. It started with about a hundred Indians and over time expanded to about a thousand. It admitted both boys and girls. Upon arrival, students were required to disrobe from their native clothes and cut their hair. The cloths were shoddy, and Pratt mentions, â€Å"It was the shoddiest of shoddy clothing. † This was the first step towards the transformation to white culture. Although students were provided with an education, daily life was rough for students at Carlisle. Students had to wake early and drill. School schedules were grueling, and the students were often underfed. Sometimes the school seemed like more a labor camp as they were instructed to perform tasks such as â€Å"The authority came, and, directed by the carpenter, the Indian boys dug the holes, set up the post, nailed on the rails and slats, and we soon had a substantial barrier which remained a satisfactory protection during my superintendency. † The school may have taught Indians mechanical and agricultural skills as well as providing an education, but it definitely was not as successful as Pratt Envisioned. There were many successes in the founding of the Carlisle Indian Industrial School, but there were more mishaps. Advocates for boarding schools such as Pratt argued that the separation of Indian children from their families in combination of industrial training would reduce the tribalism in the individual. Brenda J. Child proposes, â€Å"One of the worst ideas about how to best solve the â€Å"Indian problem† mandated the separation of American Indian families. † Homesickness was extremely common in Indian boarding school students, and often led to the students back lashing against authority, or running away from the school. Sickness and death was also a very serious problem at boarding schools. â€Å"Crowded conditions are the perfect medium for the spread of disease. Small pox, chicken pox, diphtheria, tuberculosis, and the common cold killed many of these children and crowding helped spread the diseases to the rest. † Students with serious sicknesses were often sent home because if they died at the school, their reputation would be devastated. The problems seemed to outweigh the advantages at boarding schools, and these factors contributed to the eventual dismissal of Richard Henry Pratt from the Superintendent position. Because Native Americans have always been distinctly different from the rest of society, efforts to assimilate Indians completely into society have been abandoned. There have still been assimilation efforts in the twentieth century, but the ideals behind them have changed. The effort to â€Å"kill the Indian, save the man† has been deemed impossible. Indian schools are successful in theory, but there is a reason that they failed and that Pratt’s unrealistic dream did not come true. Some argue that the efforts by reformers such as Dawes and Pratt were successful, but the truth is that many failures come with successes. As George Washington states, â€Å"When one side only of a story is heard and often repeated, the human mind becomes impressed with it insensibly. † Bibliography Primary Sources Pratt, Richard H. Battlefield and classroom: four decades with the American Indian, 1867-1904. Oklahoma: University of Oklahoma Press, 2004. Coleman, Michael C. American Indian Children at School, 1850-1930. n. d. Child, Brenda J. Boarding School Seasons: American Indian Families, 1900-1940. Lincoln: University of Nebraska Text, 1998. Hoxie, Frederick E. A Final Promise: The Campaign To Assimilate The Indians, 1880-1920. Cambridge: Cambridge University Press, 1984. Prucha, Francis P. The Great Father: The United States Government and the American Indians. Vol. 2. N. p. : University of Nebraska Text, 1984 Duran, Eduardo, and Bonnie Duran. Native American Postcolonial Psychology. Albany: State University of New York Press, 1995. Prucha, Francis P. Americanizing the American Indians: Writings by the â€Å"Friends of the Indian† 1880-1900. Cambridge, Massachusetts: Harvard University Press, 1973 Lee, John. â€Å"Reports of Indian Schools. Annual Report. Washington, D. C: Office other Commissioner of Indian Affairs. † From Library of Congress, American Indians of the Pacific Northwest. (1886) Leupp, Francis E. â€Å"Report of the Commissioner of Indian Affairs. Annual Report. Washington, D. C: Office of the Commissioner of Indian Affair. † Library of Congress, American Indians of the Pacific Northwest (1908) Dawes, Henry L. â€Å"Solving the Indian Problem. † Fifteenth Annual Report of the Board of Indian Commissioners (1883): 69-70. Morgan, Thomas J. â€Å"Supplemental report on Indian Education. † House Executive Document 1, no. 2 (n. d. ): 93-104. Schultz, Jeffrey D. Encyclopedia of Minorities in American Politics : Volume 2, Hispanic Americans and Native Americans. Westport: Greenwood Press, 2000. Secondary Holm, Tom. Great Confusion in Indian Affairs : Native Americans and Whites in the Progressive Era. Austin, TX: University of Texas Press, 2005. Simonsen, Jane E. Making Home Work : Domesticity and Native American Assimilation in the American West, 1860-1919. Chappel Hill: UNC Press, 2006. authorsden. com . â€Å"WHAT WERE BOARDING SCHOOLS LIKE FOR INDIAN YOUTH?. † Hetzel, Theodore B. â€Å"WE CAN LEARN FROM AMERICAN INDIANS. † Journal of American Indian Education 4, no. 3 (1965) â€Å"The Indian School at Chemawa. † The West Shore 13, no. 1 (1887): 5-12. Davis, Julie. â€Å"American Indian Boarding School Experiences: Recent Studies from Native Perspectives. † OAH Magazine of History Vol. 15, No. 2, 2001, 20-22. Fear-Segal, Jackie. â€Å"Boarding School Seasons: American Indian Families, 1900-1940 by Brenda J. Child. † Journal of American Studies 34, no. 1 (2000): 160-161. Hoerig, Karl A. â€Å"Remembering Our Indian School Days: The Boarding School Experience. † Away from Home: American Indian Boarding School Experiences by Margaret L. Archuleta; Brenda J. Child; K. Tsianina Lomawaima (2002): 642-646.

Marriage & Family

A sexual script consists of expectations of how to behave sexually as a female or male and as a heterosexual, lesbian, or gay male. (Cohen, DeVault, & Strong 2008 p. 191) We use sexual scripts to direct us on how to organize, interpret and react to different sexual situations and emotions significantly. Our original sexual scripts starts as traditional, they are formed by what we learn from our parents, other adolescents or through watching television.Our sexual identities form while learning to be sexual and this begins in our adolescence, progressively we will change our scripts as we continue to experience new situations. Depending on what we gained knowledge of and included into our sexual scripts our emotions will play through our learned interactions. Sexual behavior, what we consider as sexually normal, our social lives and gender roles all play a part in what makes our sexual scripts differ between males and females.The traditional sexual script identifies the male as sexuall y aggressive and views sex as more of a recreational pastime, where they are focused more on pleasuring themselves. Cohen, DeVault and Strong 2008 p. 191 describes a few assumptions regarding the male script by Therapist Bernie Zilbergeld; men should not have certain feelings, a man always want sex and is always ready for it, performance is what counts, and a man is in charge, all physical contact leads to sex, sex equals intercourse, sex always leads to orgasm.The traditional female scripts suggest that women focus on emotions more that sex. Assumptions were also made for women; sex is both good and bad, girls don’t want to know about their genitalia, sex is for men, men should know what women want, women should not talk about sex, women should look like beautiful models, women are nurturers, and there is only one right way to experience orgasm. In the society today sexual scripts are slightly altered because gender roles are slightly altered.Traditional sexual scripts are n ow being replaced with contemporary sexual scripts, some of the assumptions that are made regarding both sexes are sexual expression is good, sexual activities may be initial by either partner, both parents have a right to experience orgasm, non marital sex is acceptable within a relationship context. Our sexual scripts are called into play when dealing with sexual activity and other social interactions. These scripts are used when viewing ourselves or others. I believe sexual scripts are used in everyday situations, in how we speak to one another or allow other to speak to us.Sexual scripts can determine who we date or marry and how we interact with our significant others. I believe that an individual assume that everyone shares the same sexual script as themselves and in times we are shocked when we learn otherwise. We believe that we have the same beliefs and view the world through the same glasses. People assume that sexual scripts are simple such as boy like girl, girl likes bo y, boy works, girls cleans, boy wants sex girl gives sex, while in the new generation most are following a modern style of living with a contemporary style of sexual scripts.