Strategic Marketing Case Study Example | Topics and Well Written Essays - 1750 words

strategic Marketing - Case Study ExampleIt is a democratic country which ensures that the tourism industry enjoys perceptual constancy and hence the hotel industry will as well as get benefitted. India has a specific ministry called tourism ministry which formulates strategies to enhance the tourism sector in India. Indian government charges huge amount of taxes from the luxury hotels which will have a huge impact as political scenario changes. The hotel industry in India gets good incentives and the respective state governments in any case supports development of such hotels and their growth. Though the terrorist attacks on Taj Hotels and Oberoi hotel have led to drop in foreign travellers, Indian government is taking steps to allay such fears (Kachwala and Mukherjee, 2009, p. 158). Economic Factors India is one of the fastest growing economies of the domain of a function with the GDP growing almost 4 to 5 % where the rest of the world economies are slowing down. wherefore many business meetings and conferences are held in India and the hotel industry tries to capitalize on that. It is seen that many foreign tourist travellers are now willing to spend money to get their value for it. As economy of India is change magnitude at a good pace, it signifies investments in infrastructure, construction of new avenues for tourist, increase in promotional expenditure, beautification of the cities and towns and so forth These give a boost to the hotel industry. With high growth in GDP and a sound monetary system, the hotel industry has grabbed the chance of enhancing their profitability (Anand, 1976, p. 43). Socio-Cultural India being a diverse nation has diverse languages, traditions, cultures, cuisines making it an high-flown destination for cultural tourism. India has more 22 languages recognized by constitution and 1600 dialects. Hence cultural tourism in India will rise and so will the growth of the hotel industry. According to Indian culture they forever treat guest as God. In Sanskrit there is a popular Shloka ATHITHI DEVO BAHVAH. It gestures the love for their guest that last in India. Foreigners love this concept and are pleased with the love they get in travelling to India. This also enhances the Hotel Industry (Briggs, 2001, p. 49). Technological In todays globalised world Information technology plays a full of life role in tourism planning and implementation. There are web based platform uniform makemytrip.com, yatra.com in India which provides tourist booking hotels online. Most of the luxury hotels are now Wi-Fi enabled. More technology bureau less manpower and chance of lesser complaints. This shows enhancement of the Hotel Industry In India transportation system is non as per the international standard. For any nation to be successful in tourism industry it mustiness be equipped with efficient transportation system which is capable of carrying large volumes of people in a cost efficient way. India is lagging behind i n this front. If this improves a foreigner can easily materialize such luxury hotels and travel there comfortably (Kannan, 2005, p. 39). Environmental In India the environmental forces supports the Hotel Industry in India. Environmental forces like growth of GDP, Political stability in India supports the Hotel industry in India. Legal Indian Legal system is very strong and it doesnt support any flouting of rules like keeping speck services ready, keeping the appropriate records of the foreign visitors, paying of appropriate taxes etc. Such