Is advertising more effectvie when people like it Essay

Is advertising more effectvie when people like it - Essay ExampleRather than the relatively straight-forward advancement to advertising taken in the days of print-only media, todays media outlets are designed around the product or brand first and then mask to suggest other objectives. This is not necessarily the fault of the media, but is instead a part of the reality of our system. These media are delivered for a price. We be in possession of to make up for them, either by spending money or by spending time. Given a choice, we prefer to spend time. We spend our time paying attention to ads, and in exchange we are given infotainment (Twitchell 469-470). Rather than being completely the fault of the media or even of the producers, Twitchell suggests that the human condition is one in which we bring on been inherently materialistic. We have always been desirous of things. We have just not had many of them until quite recently, and, in a few generations, we may return to having f ew and fewer (Twitchell 471-472). However, in this material culture, where so many things are mass-produced in a variety of forms and substances, it is helpful to have some sort of fade to help us determine which things should be accorded the highest value and which things are not so great. This is where advertising enters the scene and helps us to define just what is valuable and what affable of meaning or history a particular object might have. It takes advantage of this natural human tendency to want to be comfortable and to have stuff to own, trade, protect or produce. However, despite our desire for increasingly more stuff, we nevertheless insist on being entertained if we are to pay attention to the message or the products its associated with. As a result, if advertising is to be effective, it must first appeal to the consumer in an entertaining or substantive way.Marketing, in some form, seems to