Print Media Communication Essay Example | Topics and Well Written Essays - 1500 words

Print Media Communication - Essay ExampleStudies conducted in this area of marketing, for instance, have encompassed other areas much(prenominal) as psychology and linguistics, which advanced further the scope and influence of print media advert.In addition, print media continues to attract attention brought about by the fact that human race beings are overly visual, and as aforementioned, the advent of new technology in print, bringing forth innovative approach to printing of full glossy colors, work of catchy copy as well as bigger production and wider distribution. Hence, the influence and appeal of print media toilettenot be discounted even if it faced threats from electronic media, as consumers still read, touch and hold print materials.This paper volition analyze theories with regards print media communication and how these appeal to consumers in general. Moreover, three print advertisements from different sources will be evaluated based on the communication theories and psycho-linguistic studies conducted in the recent decades. The effectivity of these materials in attracting audience will also be assessed.The contribution of advertising and promotion in the evolution of language and popular culture cannot be discounted. ... Similar contentions are brought forth by Mitchell (1983) who observes that repetition within the school text of a reading improves recollection of the text. Mitchell (1983) contends that a rhyme and other innovations in the use of language strengthen the efficiency of the text as well as increases its memorability. Moreover, Mitchell has shown that specialized language utilized in advertisement is more memorable that literal language. This is supported by the research conducted by Craik and Tulving (1975) on the processing and retention of words. Craik and Tulving (1975) observe that the instruction of the text to form images from wordsleads to excellent retention. The aforesaid is reminiscent of Halls (1980) theory found i n his article Encoding/Decoding in which the author contends that viewers employ the process of negotiation in their treatment of the text. Moreover, Warlaumont (1995) observes that ambiguity contributes to involvement, polysemy, and oppositional decoding which can further aid experts recognize the correlation with regards the design of the advertisement or how it persuades the viewers. The theory on covert and ostensive communications can also be utilized to further assess if the characteristics of the brand contribute in widening its scope and effectuality (Hackley 2006). These theories are crucial in the appraisal of the efficacy of advertising materials.III. CANON CAMERA ADVERTISEMENTSource National Geographic Magazine, March 2006 IssueMany corporations during the past decades undertook environmental or species protection and awareness take in as a part of their advertising policy. Canon employed the same strategy dubbed as Canon Evirothon. The efficacy of